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Thursday, July 1, 2010

The Paper Dress: 1967-1969

1966 was a great year for many reasons.  Such as:

THE DISPOSABLE PAPER DRESS
First introduced by Scott Paper Co. in 1966, the paper dress was created as an advertising campaign to promote their new “Color Explosion” paper products.  Available in 2 colors and in an A-line style, the throw-away paper dress could be purchased for $1.25 and came with coupons for Scott’s toilet paper, paper towels and napkins.  


Obviously, the ladies loved this new style of dress!  Spilled coffee or gravy?  Don't fret!  Simply throw it out and get a new one!  With orders topping 1/2 a million, Scott’s Paper Co. quickly ended the campaign, stating they “didn’t want to turn into dress manufacturers.”  
However, the paper dress lived strong for a short 3 years.  Paper dresses became quite the fashion.  “After all, who's going to do laundry in space?”  Hallmark created the paper “Hostess” dress, which matched the paper napkins and tablecloths at your party.  Your daughter could wear a matching throw-away dress, made by companies like Waste Basket Boutique!
While the fad faded by the new decade, the phenomenon of paper dress has kept lovers of fashion and vintage intrigued through the years of trends and fashions.
I had the pleasure of finally seeing a Paper Dress, and I couldn’t have been more excited!  Still living with its original owner, this “Throw-away Chic” by Moda-Mia, Inc. is in amazing condition!  I was amazed at how light the dress was and how comfortable the material felt.  I just had to share the pictures!  Thank you to my friends Denise and Nicole for sharing!



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5 comments:

于庭 said...

幸福不是一切,人還有責任。............................................................

王名仁 said...

向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

吳婷婷 said...

woo ~ woo ~ thx alotsˋε ˊ..................................................................

吳婷婷 said...

Subtlety is better than force. ............................................................

deidre421 said...

Awesome that you got to see one in person! folowwing now, from swapbot I'm a blogger follow me swap, deidreart.